Fanamity is a Nashville-based sports sponsorship advisory firm. We help brands, sports properties, and nonprofits design and manage sponsorships that deliver value for all three parties involved: the brand that pays, the property that sells, and the fans who experience it. We call that overlap the ROI Zone.

We most frequently work with two types of clients:

• Brand marketers who invest in sponsorships and need them to deliver measurable results

• Partnership sales leaders from sports properties or non-profit organizations who are seeking larger sponsorship commitments and deeper partner relationships

Sponsorships are often sold as a two-party exchange of value between brands and properties. When this occurs, assets get delivered but the results don’t always follow. To us, that’s not an error in execution. It’s a problem of design.

At Fanamity, we focus on designing and managing partnerships that deliver value not only to the brand and property, but to the most important party of all: the fans.

Our team has worked on every side of the deal: we've built fan experiences, sold and grown partnerships, and advised the brands that buy them.

We're based in Nashville and work with clients nationally, in person and virtually.

An Evaluation is a scored review of a single property or your entire sponsorship portfolio, as needed. It shows where your assets line up with your goals, where they don't, and what to fix, so you have evidence instead of instinct when it's time to renew, cut, or add a partnership. It’s the fastest way to identify which partnerships in your portfolio aren’t performing.

Our Evaluations utilize a proprietary data-informed scoring system and are customized to your goals and objectives based on a thorough discovery process at the beginning of each engagement.

We believe it’s always the right time to make sure you are fully leveraging your sponsorship assets. With that said, some common periods when an evaluation may be most useful include:

• When you are considering a new property sponsorship and want to vet the opportunity against your objectives

• 3 to 6 months before a pending renewal decision so you can properly allocate (or re-allocate) budget for investment

• After the end of a property’s season, if you’re in a multi-year commitment, to see whether adjustments are needed to protect your investment

• When budget pressures necessitate a reduction in your sponsorship portfolio and you want help assessing the strongest and weakest performers

• When you are new to a leadership role and have inherited a portfolio of sponsorship properties and want to assess their value

Our standard single-property evaluations can be delivered within two to three weeks following client discovery.

Our on-site single-property evaluations that include in-person assessment vary based on the property’s season and schedule, but are typically delivered within two to three weeks of agreed-upon travel for observation.

Portfolio evaluations are scoped individually.

Evaluations are scoped by the number of properties under review. We'll give you a fixed quote after a short conversation about what you need.

A project applies our full strategic and relationship support to a specific, time-bound need, such as a major renewal or the launch of a new partnership.

A retainer is ongoing support: portfolio management, property relationship management, activation strategy, and finding new opportunities as they come up. Fanamity serves as an embedded, extended member of your team.

Yes. Project and retainer engagements can be built to include hands-on management of your property relationships, so your partners get one consistent point of contact and your team gets its time back.

Yes. Every session is customized to your team and their goals.

Fanamity conducts both in-person and virtual training sessions on topics ranging from relational selling techniques to corporate hospitality utilization strategies. Session length depends on the subject matter and ranges from single interactive huddles under 60 minutes to multi-session intensive workshops when greater depth of instruction is required.

Reach out through our contact page to set up a short introductory call. We’re excited to help you bring your team’s work into the ROI Zone.