JASON POTTER - FOUNDER & CEO

Jason Potter spent over 25 years building sports partnerships and live experiences that move people and the businesses and causes behind them. He led live in-arena production for the NBA’s Memphis Grizzlies, where the team’s fan experience was ranked #2 in North American professional sports by ESPN. He served five years as Director of Sports Partnerships at St. Jude Children’s Research Hospital, securing and stewarding high-value corporate partner and donor relationships and driving 116.5% revenue growth during his tenure.

At Fanamity, Jason leads a team applying an approach designed to transform sponsorship portfolios from cost centers into revenue drivers by creating and delivering value to brands, teams, and most importantly, fans. Since 2023, the firm has delivered measurable results: lead-generating, sales-driving partnership strategies, high-touch activation and hospitality design, and audience-centric campaigns built for sales and fundraising success.

Potter founded Fanamity around a simple belief: partnerships built on real value for fans are the ones that last.