JASON POTTER - FOUNDER & CEO

Jason Potter spent over 20 years creating fan experiences that filled seats, engaged audiences, and drove bottom-line results for teams and properties. That work revealed an uncommon insight: the best sponsorship activations achieve business outcomes by satisfying three parties: brands, teams, and fans.

At Fanamity, Jason leads a team applying this three-party approach to transform sponsorship portfolios from cost centers into revenue drivers. Since 2023, the firm has delivered measurable results: lead-generating, sales-driving partnership strategies, portfolio optimization that defends budgets and earns renewals, and audience-centric campaigns built for sales and fundraising success.

Through Fanamity, Potter has built an agency to deliver work true to his philosophy that when fans engage willingly, sponsors see real ROI—and partnerships become sustainable.