Crafting enduring value in Sports Partnerships.

We help ambitious teams and brands unlock measurable ROI in sponsorships with bespoke strategies, creative activations, and partnerships built to last.

Our Services

  • Partnerships Portfolio Management

    We provide end-to-end management of your sponsorship portfolio, ensuring every partnership is strategically aligned, effectively activated, and delivering measurable ROI. From contract evaluation to performance tracking, we maximize the value of your investments while saving you time and resources.

  • Activation Strategies

    We design and execute bespoke activation plans that bring partnerships to life. By combining creative concepts with data-driven insights, we deliver high-impact campaigns that engage audiences, strengthen relationships, and generate tangible business results.

  • Training & Workshops

    We empower your team with the tools and knowledge needed to excel in partnership management. Our interactive workshops and training programs are customized to your objectives, helping your staff master skills ranging from sales and development, generating mutual value, targeted ROI strategies, and more.

Our Experience

Our team has worked with leading properties and brands to hone the skills that will deliver results for you. Contact Fanamity today to learn how we can help you achieve maximum impact with your fans.

Our Leadership

Jason Potter, Founder and CEO

At Fanamity, all of our projects are led hands-on by our CEO, Jason Potter. With over 25 years of experience working in sports with many of the industry’s leading brands, he brings creativity and curiosity to the table to help guide Fanamity’s partners to be the heroes of their stories and achieve the results they seek.

Let’s connect.

Want to learn more about enhancing fan and customer engagement and driving results that grow your bottom line? Send us a note today.